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WANT TO KNOW WHERE, WHEN AND HOW DO THEY TALK ABOUT YOU?

In a time when everything is consumed quickly, buying experiences are increasingly complex and articulated. Communication has undergone profound changes, and judgments and opinions, as well as the content of traditional media, are now automatically passed on the web, becoming apparent to an ever-growing number of people. To define and evaluate the image and reputation of Brands, Companies and their products / services, we monitor printing, web, and social media, providing a complete, personalized and effective reporting service that provides the most significant insights that might need to be emphasized or to be rectify.

The Web Reputation Analysis developed by Staff & Call its aimed at observing and interacting with markets and users to understand the past experiences and be present with CRM marketing driven activities. The web content analysis tool, created by the encounter between the semantic analysis technology of QuestIT (spin-off of the Siena Information Engineering Department's Artificial Intelligence Team), machine learning and our Field expertise in marketing and quantitative and qualitative research enables you to:

  • Crawling, validating downloaded content and analyzing content online (forums, blogs, social media, etc ...)
  • Textual and semantic analysis (topics)
  • The sentiment and reputation calculation (KPI)
  • Market intelligence (data analysis and marketing driven marketing planning)

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