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DO YOU WANT TO KNOW WHERE TO FIND POTENTIAL CUSTOMERS OR HOW YOUR BUSINESS CAN BE DEVELOPPED ON THE TERRITORY?

Geophysical data analysis is an important starting point for planning and implementing specific marketing activities, identifying critical areas and geographic opportunities and / or high growth potential. We use geomarketing analysis to verify the relationship between the offer capacity (sales points, branches, business networks, etc ...) and the typological and geographical location of the application, to make decisions and comunication stronger, Sales, distribution and service of companies, improuving the relationship with customers / consumers.

Using analysis models ranging from georeferencing data to multivariate statistics (cluster analysis, conjoint analysis, etc ...), Staff & Call has implemented GeoStrategicTest, which allows you to:

  • Flow analysis (origin / destination matrices, common itinerary, average displacement)
  • Competitiveness analysis (area maps with present PdVs and square meters of sales surfaces, areas of attraction)
  • Analysis of the offer (motivation of choice, liking)
  • The analysis of demand (targeting, profiling)

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