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WOULD YOU WANT TO VERIFY YOUR CUSTOMER'S IMPACTS AND EXPECTATIONS TO IMPROVE THE OFFER OF PRODUCTS AND SERVICES?

Since the "universal" goal of all Companies is to improve Customer Experience, as far as it becomes a competitive differentiation element, listening to users and recognizing the likes of products and services should be continuous and consistent activities, planned and integrated within corporate strategies. Thanks to the experience gained in recent years (about 500,000 annual interviews per authoritative Public and Private Buyers, Financial, Automotive, Tourism), we are implementing Customer Satisfaction activities that are adaptable to operating modes, functionality and products / services offered in the various sectors. We monitor the perception of the quality of the offer, evaluate the results with respect to the strategic goals and we attend by testing corrections and improvements.

Staff & Call carries out ad-hoc and tracking studies, which include the combination of CATI and CAWI detection systems, aimed at increasing the representativeness of data and redemptions of contacts, statistical analysis methodologies (targeting and customer profiling, evaluations performance of the KPI). Surveys and studies respond to the following aims:

  • Detecting the degree of customer / customer satisfaction with the products / services offered
  • Identify general, specific needs, , and expectations of different target customers / users
  • Improve corporate communication by promoting the emergence of latent needs and listening, gathering ideas and suggestions, and fostering participation and dialogue with customers / users
  • Detecting behavioral abnormalities, reduced service intensity and the resulting risk of abandonment
  • Encourage the development potential of relationships and sensitivity to promotional actions
  • Detect and encourage the willingness to buy new products
  • Identify the current and potential customer profile and the profitability of the relationship

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